Lesson 1, Topic 1
In Progress

How to Create Your Irresistible Value Statement

Jeff Loehr January 2, 2023

Why Write An Irresistible Value Statement

You must convey what you do in a way that is meaningful to your prospects and the people who know your prospects (so that they can make a referral). That means tailoring your messaging to their needs, desires and emotions.

How to Write an Irresistible Value Statement.

We have a simple framework to help you build this. There are two versions of the irresistible value statement, the more emotional, powerful, version that goes like this:

30 second pitch version 1

And one tailored for networking introduction that fills the need to introduce yourself with your name and profession first (you can use version one in networking, but version 2 is more comfortable for a lot of people).

There are no videos for this lesson, but if you want more instruction and tips we do have a nifty workbook that you can download by clicking on the button below.