Test Core Values
Evaluate your values according to these three tests:
Would you choose this core value over money or new business? Would you incur a cost to live it fully?
Can you identify the opposite value? This can help you identify overly broad or nebulous concepts because if a value doesn’t have an opposite then it isn’t really a value. The opposite of honesty, for example, is dishonesty. The opposite of frugality is spendthrift.
Can you imagine a version of your business existing without this value (or with the opposite value)? I have worked with organizations that value teamwork highly (though we usually get more specific than teamwork), but there are organizations built around individual contributors that don’t work as a team.