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The high converting homepage
This has come up in a few conversations recently, so I’m sharing it here. Your homepage should not be a long boring list of everything you can do – it should engage people with the opportunity and guide them to the next step.
Often homepages confuse because we want everybody to see everything we do. The value, though, is in specificity… explaining to your avatar how you can transform them.
Here is a template that we use for this:
https://docsend.com/view/sjb3je7dga5qbzk4
If we don’t have other, more pressing, concerns wee’ll go through this on Friday.
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2 Replies
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The thing to remember is that this will NOT work unless you are clear about your Avatar. Without a clear avatar there is no journey, no conversation you are having no NOTHING!
So… What am I trying to tell you here? PICK A DARN AVATAR!!!!!!!!!!
Because if you don’t, if you decide to go the Agnostic route, you are setting yourself up to fail or worse than that survive, or get along.
If you want to Thrive then it is time to get narrow and go deep on an Avatar. (you know who you are I am talking to YOU!! Yes YOU!!!!)
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Very true!
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