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03-24-2023 Marketing Q&A – How to market to a cold audience
https://vimeo.com/811441963/0355cea5ff
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This Q&A session discussed targeting and engaging with a specific audience effectively. The conversation covers topics such as market research, creating engaging content, and understanding the target audience’s needs. The speakers also provide examples of successful and unsuccessful social media posts and offer tips for improving engagement.
Overview
- Discussion on the use of Fathom note-taking (https://fathom.video/) in group meetings
- Addressing Rob’s question that he submitted
- “where do you start? What if you just have a list or need to create a list. This is all cold marketing”
- Jeff discussed: The stages of intimacy and their relevance to marketing
- Jeff and Alex from Graymatter emphasized the importance of building relationships and not just selling to a cold list
- David mentioned his success in targeting specific pain points of his clients
- Jeff and Joe covered: Where to start in marketing and the importance of solving a problem for a specific audience
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This discussion was modified 1 year ago by
Carla.
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1 Reply
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Tagging relevant folks: @robertharney @Joe @Jeff @pooah-alon @davidgraymatternetworks-com @alexandra-graymatternetworks
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