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06-23-2023 Marketing Q&A: Dream 100 and Niching Down
https://vimeo.com/839740574/1eea415118?share=copy
Here are the timestamps of the video:
- [00:44] Marketing and Sales are the Same
- [09:52] Dream 100 Strategy
- [11:54] How to have a first conversation and then a sales convo
- [14:05] Importance of niching down to a single vertical
- [19:21] Jeff mentions Surge by Mike Miichalowicz
- [19:31] Interviewing your Avatar
- [21:01] Following up after sending proposals
- [24:48] If you are on a sales call say it
- [29:27] Let’s talk about the Dream 100
- [35:33] How much do you spend on client acquisition?
- [44:56] Growing by client acquisition?
- [47:30] Question about Jobs to be Done
Links shared during the call:
- Book recommendation: https://www.amazon.com/gp/product/0981808247/
- Qwillr: https://qwilr.com/
- Jobs to be Done document: https://docsend.com/view/9sf93wec8cxv8pe4
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This discussion was modified 1 year ago by
Carla.
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