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10-13-2023 Linkedin outreach, the killer app, and testimonials being referrals
https://vimeo.com/874958304/efec3ee6e5?share=copy
Timestamps
[01:26] David’s Plan for LinkedIn Outreach
[02:42] When doing outreach or marketing in general, use your avatars words
[04:24] Jeff introduces the idea of the killer app
[09:44] Do people need a product or a partner
[17:29] Introduction to Jed
[19:32] How do I position myself to retain someone after the initial sale
[22:02] Jeff speaks about referrals
[25:11] How much does it cost to acquire a client
[28:11] The power of incentivizing your clients for referrals
[33:31] Jeff introduces the testimonial lifecycle tool
[36:24] Why you shouldn’t market
[44:44] How was the transition from HubSpot to ActiveCampaign
Resources Shared
- Testimonial Lifecycle Tool: https://sgmcommunity.com/knowledge-base/how-to-use-the-testimonial-life-cycle-tool/
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This discussion was modified 1 year ago by
Carla.
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