Your Guides

Joe Rojas. After learning technology in the Army and the Department of Defence, he had the brilliant idea of starting his own MSP. That was a disaster – he hit a rock bottom moment, where he thought all was lost. And then he figured it out, got out of debt, made a profit, and sold his first MSP. Then he built and sold 2 more and has since helped dozens of MSPs get to their first $million. 

The crucial lesson he learned was to treat his MSP like a business, get smart about results, and implement established business processes rather than reinvent the wheel. That’s the key.

Jeff Loehr is the business guy. He’s got an MBA, big corporate experience, and knows a thing or two about business; he’s the guy who knows those established business processes. He’s been applying them to scale companies and manage competitive markets for more than two decades. He’s also an angel investor, supporting early-stage startups. When it comes to business and growing companies, he knows what works.

Jeff’s makes tried and true professional models and strategies easy to understand and apply to your business. (So you avoid a rock bottom moment and thrive.)

Heather Mathis is a coach and finance expert. With years of corporate experience, and she also has a shiny MBA (Heather and Jeff sometimes compare their gleam). She knows how to manage teams and get stuff done. She used to manage dozens of people and complex supply chains; she ditched all that to start her own business and advise others.

Heather is the tenacious coach you want in your corner. Not only does she know what she’s talking about, she will make sure you get it, implement it, and get results. (She also has no patience for BS, so she keeps Joe and Jeff in line…).