Simple Website

Use the High Converting Homepage template for your homepage.

Here is a template: https://docsend.com/view/i3x68h6mdf9ehnhe

You can also read the content here:

The High-Converting Homepage Template

COMPANY: [enter company name here]

URL: [enter URL here]

Last Updated: [enter date of last update]

TYOUR ARGET AUDIENCE:

• Avatar

PRIMARY CTA: [i.e. register for a demo, take a trial, purchase a product, etc.]

SECONDARY CTA: [watch demo video, learn more, log in, etc.]

Homepage Lifecycle:

• Problem Aware – Aware of their problem, but not the solution
• Solution Aware – Aware that solutions are available, but not your specific product/service
• Product Aware – Aware of products/services like yours, but need a good reason to select your specific solution over all the others
• Most Aware – Fully aware of your brand, and just need a reason to engage at a new or different level

CORE MESSAGES:

• Headline/Subheadline #1…
• Headline/Subheadline #2…
• Headline/Subheadline #3…
• Headline/Subheadline #4…
• Headline/Subheadline #5…

---

[LOGO]                       Features          About Us         Log In                [PRIMARY CTA]

[START BACKGROUND COLOR/IMAGE]

HERO IMAGE: [INSERT LINK TO RECOMMENDED IMAGE HERE]

NOTE: Image should be [in the background, right-aligned, left-aligned, etc.]

Your Attention-Getting Headline Should Go Here

Sub-Headline Should Go Here 

ghost button →  [Secondary CTA]     [Primary CTA] ← contrasting button

[END BACKGROUND COLOR/IMAGE]

[START TRUST BAR]

[LOGO]           [LOGO]           [LOGO]           [LOGO]           [LOGO] 

[END TRUST BAR]

[START CONTRASTING BACKGROUND]

[OPTIONAL EXPLAINER VIDEO HERE]

[PLAY]

[END CONTRASTING BACKGROUND]

[START WHITE BACKGROUND]

How It Works

[Sub-Headline That Explains the End Result]

STEP 1: [insert step name]

[include a brief, 1 – 2 sentence description, here]

STEP 2: [insert step name]

[include a brief, 1 – 2 sentence description, here]

STEP 3: [insert step name]

[include a brief, 1 – 2 sentence description, here]

[repeat steps as needed…]

NOTE: The text portion of this section can be shorter if it is accompanied by an explainer video.

[END WHITE BACKGROUND]

[START BACKGROUND IMAGE / CONTRASTING BACKGROUND]

Who It’s For

[Break down each of the main avatars who would be interested in your product or service, and a specific use-case that would resonate with each of them.]

EXAMPLE FROM RECESS HOMEPAGE – https://www.recess.io/ 

[RECOMMENDED: INSERT CUSTOMER TESTIMONIALS OR LINKS TO CUSTOMER STORIES THAT SUPPORT THE CLAIMS MADE IN THE “WHO IT’S FOR” SECTION.]

[END BACKGROUND IMAGE / CONTRASTING BACKGROUND]

[START GRAY BACKGROUND]

[Action-Based CTA That Speaks 

To The Desired “After”]

[Optional sub-headline with clarifying details (i.e. pricing)] 

[PRIMARY CTA AS A BUTTON OR FORM]

Example:

Build a Better Marketing Team

With Digital Marketer HQ

Plans start as low as $25/user for unlimited training and certifications…

[Request a Demo]     [Get Started]

[END GRAY BACKGROUND]

[START FOOTER]

Footer should Include your copyright statement, physical address, contact information, Terms of Service, Privacy Policy, expanded navigation, links to flagship content/case studies, links to social properties, and any other important but miscellaneous information.

[END FOOTER]