-
Introduction to the Launch Formula
Welcome2 Topics -
Your Guides
-
Why are you here?
-
Mindset: The Comfort Zone
-
Module 1: The MSP Business Model (from break-fix to MSP)The Business Model
-
Differentiation - Competitive Advantage
-
The Price and Cost Advantage
-
Introduction to ICP Avatar
-
Define Your Ideal Client Profile / Avatar (LF)3 Topics
-
Module 2 the problem you solveIntroduction to the Defining the Problem
-
The Problem You Solve4 Topics
-
MODULE 3: Define your Product and PriceIntroduction to Price and Product
-
Understand the elements of price (LF)
-
Design Your Product3 Topics
-
Module 4: Make The Whole Thing EfficientIntroduction to scalability
-
Manage Operations by Defining SOPs4 Topics
-
Module 5: Accelerate your ideal client salesIntroduction to Sales & Marketing
-
The Sales Process4 Topics
-
Dream 100
-
250 x 250 Strategy
-
Module 6: Create The Foundation for a Thriving TeamIntroduction to Values, Vision, and Mission
-
Core Values
-
Mission
-
Vision
-
Bonus: Clarify and Manage Expectations (legal documents)Why we do this
-
The Key Documents
-
Bonus: Simple finance for MSPs (AKA How to know whether you're making money)FInances for MSP3 Topics
-
Understand Management Financials (not accounting)3 Topics
-
Bonus: Tools to Create Your Brand IdentityBonus: Tools to Create Your Brand Identity3 Topics
-
Bonus:Find Additional MRR OpportunitiesBonus Finding Additional MRR Opportunities
-
Bonus: The Tools MSPs NeedThe MSP tools you will need to deliver product
Participants 605
Sales is a part of marketing. Marketing starts with Product design and ends with happy customers. So we often refer to sales as a part of marketing. To fit into the way people use the term “marketing,’ which is more akin to promotion and building awareness, we often use the term marketing to refer to just that part of the process.
So if you hear us bounce around a bit between terms, that’s why. Sorry about the confusion; in the end, it’s all the same thing, so don’t focus too much on which is which. In the Launch Formula, our focus is on SALES; in the Accelerator, we add some content on turning your sales conversation into a predictable marketing program.