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Introduction to the Launch Formula
Welcome2 Topics -
Your Guides
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Why are you here?
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Mindset: The Comfort Zone
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Module 1: The MSP Business Model (from break-fix to MSP)The Business Model
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Differentiation - Competitive Advantage
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The Price and Cost Advantage
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Introduction to ICP Avatar
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Define Your Ideal Client Profile / Avatar (LF)3 Topics
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Module 2 the problem you solveIntroduction to the Defining the Problem
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The Problem You Solve4 Topics
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MODULE 3: Define your Product and PriceIntroduction to Price and Product
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Understand the elements of price (LF)
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Design Your Product3 Topics
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Module 4: Make The Whole Thing EfficientIntroduction to scalability
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Manage Operations by Defining SOPs4 Topics
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Module 5: Accelerate your ideal client salesIntroduction to Sales & Marketing
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The Sales Process4 Topics
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Dream 100
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250 x 250 Strategy
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Module 6: Create The Foundation for a Thriving TeamIntroduction to Values, Vision, and Mission
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Core Values
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Mission
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Vision
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Bonus: Clarify and Manage Expectations (legal documents)Why we do this
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The Key Documents
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Bonus: Simple finance for MSPs (AKA How to know whether you're making money)FInances for MSP3 Topics
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Understand Management Financials (not accounting)3 Topics
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Bonus: Tools to Create Your Brand IdentityBonus: Tools to Create Your Brand Identity3 Topics
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Bonus:Find Additional MRR OpportunitiesBonus Finding Additional MRR Opportunities
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Bonus: The Tools MSPs NeedThe MSP tools you will need to deliver product
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We have a couple of different templates for capturing your avatar information.
First is the mother of all avatar templates, our step-by-step PowerPoint guide. This has the template as well as prompts to help you fill in each area. Start with this one.
If you want only the canvas without all the other slides, well we have that too:
And finally for those Mural users out there
This Mural Template is also available; it has brainstorm boards and the avatar Canvas built into it. This is great if you want to work with your team or are like Jeff and think in colored stickies.
It does take all types…
Start with the PowerPoint, but you may find this helpful if you are working with a team.
