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Hi David:
A good rule of thumb is that an MSP needs 50 clients for independence to reach the million-dollar target. There are many variables around this, but this is what it always comes out to.
Now, that does not mean you need to find 50 clients in your vicinity. If. You are in New York; you can find 50 XYZ avatar within a few blocks. But anywhere else, that might be a challenge.
Here’s the thing it is MUCH easier to serve a broader geography than it is to serve multiple avatars. Services like touchless install or Field Nation can allow you to be anywhere. And it is much more important that you have a deep understanding of your avatar’s problem than you be local.
What this ends up meaning is that almost any market segment will work.
One place to start is to go back to your favorite clients and see what commonalities exist and what you like about them. THAT is the place to start…