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You know I talked to my coach about this same thing. I was bemoaning, not being able to reach enough MSPs (not saying you are bemoaning, but I certainly was. Whinging, actually. I was whinging.) He told me I wasn’t trying hard enough.
He asked me how many people I had reached out to the previous day – I said something like 10. He said well, 10 is not enough, why not 40 or 50? He explained that the last time he did this, he reached out to 300 people a week because that’s what it took.
I realized that I wasn’t doing enough. I was doing work, but it wasn’t transformative work. It was more like doing enough to say that I did it without actually getting the results.
I don’t know your situation; maybe you are reaching 300 with the perfect outreach. But ask yourself, are you? Could you do more?
Here are other things you can do:
1. Go to rootworks. Tell them that you are doing research to understand better the IT needs of accountants so that you can serve them better. Ask if there is a way to talk to some members, and be ready to join.
2. Talk to your network. Go through your A list and your B list. Does anybody know an accountant?3. Expand your network by going to networking meetings. Tell everyone you want to talk to accountants to learn more about their IT needs and how you can better serve them.
4. Use Sales Navigator to build a list and reach out to 30 every day.
5. Ask your accountant clients if they know any other accountants you should talk to.
6. Reach out to the AICPA and ask someone there whom you should talk to.
Anybody else have other ideas?