• Archive Q&A

  02-24-2023 Marketing Q&A – Communicating your prospect’s core desire

  Posted by Carla on February 24, 2023 at 2:40 pm

  https://vimeo.com/802076502/d2af3cd903

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  During this Marketing Q&A Jeff answered several questions

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  03:00✋ How do I mention to investors about my team and appeal to them?

  • Investors will ask you who is on your team. And having that team slide and being able to explain who is on your team is important to investors
  • One good thing to do (besides posting on LinkedIn) is to occasionally update prospective investors on what’s going on with your startup/business. This includes bringing on new (and interesting) advisors onto your team.
  • If you want to appeal/market to someone, “you have to be solving a problem for someone in some way”
  • Everyone is either running toward or running away from something
  • Jeff shared: Core Desire Worksheet : https://docsend.com/view/hw45e4t4cywxd9ph

  13:00 ✋ How do I make an emotional sale?

  • Customers make purchasing decisions based off of emotions.
  • However you cannot say things such as, “Bringing romance back to technology”
  • Romance in technology is exciting to a technology person but not to a fashion company (or whatever industry your avatar is in)
  • Better examples of this:.
  • • Do you want to put romance back into how you communicate with your vendors?
    • Do you want to put roamnce back into how you communicate in the office?
  • People make an emotional connection first and then they validate with facts/figures.
  • Think about, how are you emotionally connecting with your prospects?

  00:23 ✋ What advice do you have for retargeting campaigns?

  • Jeff shared MouseFlow https://us.mouseflow.com/websites
  • This allows him to see how an ad on a page is performing. Is the image an issue or is it the copy?
  • Also your retargeting needs to be visually consistent (and verbally consistent) throughout.
  • When you are looking at your retargeting, if your click through rate is .01%, then it’s time to try something new.
  • Google allows you to A/B test your retargeting efforts.
  • You can also use Chat GPT to brainstorm and think differently when it comes to copywriting.
  • BUT You can’t have it to write your blog posts

  • This discussion was modified 1 year ago by  Carla.

  Carla replied 3 years, 1 month ago 1 Member · 0 Replies
• 0 Replies

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