• Archive Q&A

  07-14-2023 Niching down to attract clients + Pricing your solutions

  Posted by Carla on July 17, 2023 at 3:21 pm

  https://vimeo.com/846026420/11eac1366a?share=copy

  Here are the timestamps of the video:

  • [01:56] SGM’s MSP Research Findings
  • [02:24] Evolution in the MSP Marketing – Specializing
  • [05:41] Discussing @david-quick‘s avatar
  • [10:36] Question: Should we turn clients away that aren’t our avatar?
  • [13:42] Joe’s Story a how a specialized menu thrived in Washington Heights
  • [16:26] Question: How do I attract clients in my niche?
  • [19:01] Question: How do you find your niche to interview?
  • [21:32] Jeff’s advice about bigger businesses
  • [22:29] LinkedIn Video Call feature
  • [25:29] Jeff discusses pricing
  • [37:51] Strategy about researching customers and THEN the solution
  • [42:25] Question: How do you dig deeper for your Avatar?

  Links shared during the call:

  • Product Design Sheet: https://sgmcommunity.com/knowledge-base/msp-product-design-sheet/
  • “Surge” by Mike Micalwoicz: https://www.amazon.com/Surge-Mike-Michalowicz-audiobook/dp/B01EQQ89F6/
  • Legal Profession Solutions for MSPs:
  • • https://www.lexisnexis.com/en-us/gateway.page
    • https://www.timesolv.com/
    • https://www.amicusattorney.com/

  • This discussion was modified 1 year ago by  Carla.

  Carla replied 2 years, 8 months ago 1 Member · 0 Replies
• 0 Replies

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