• Archive Q&A

  07-28-2023 How Niching Helps Supply and Demand + Creative Marketing Strategies

  Posted by Carla on July 28, 2023 at 9:25 pm

  https://vimeo.com/849640631/479da499ee?share=copy

  TimeStamps

  • [00:00:18] How do I build my Dream 100 List?
  • [00:01:29] Examples of clever “snail mail” marketing strategy
  • [00:07:51] Jeff talks about the Rule of Reciprocity
  • [00:08:37] Jeff answers- How to improve the postcard marketing
  • [00:10:46] Question-Should I hide my price
  • [00:16:40] Jeff talks about shifting the demand curve
  • [00:18:24] McKinsey example
  • [00:22:21] How pricing strategy applies to NetSuite
  • [00:26:36] MSPs need price transparency
  • [00:29:00] Boron mine example for pricing
  • [00:31:03] The importance of niching down to increase demand
  • [00:33:29] What does value mean?
  • [00:35:02] Question- Should I redefine my product to include Ai
  • [00:40:15] When you niche down you need to see what problems your avatar has
  • [00:41:19] Jeff talks about Mike Michalowicz’s Surge
  • [00:46:08] Joe tells David to start having conversations with accountants
  • [00:48:41] Joe mentions the 250×250 strategy

  Links Shared:

  • MSP Pricing (to show that MSPs DO put prices online): https://helixsystemsinc.com/pricing/

  • Mike Michalowicz “Surge”: https://amzn.to/43MA1jm

  • Jeff’s Presentation: https://docsend.com/view/s7kf6xdvt32qzv8g

  • This discussion was modified 1 year ago by  Carla.

  Carla replied 2 years, 8 months ago 1 Member · 1 Reply
• 1 Reply

• 

  Carla

  Administrator

  July 28, 2023 at 9:26 pm

  

  @shalakay-gibbs @david-quick @robertharney @kdolaattexastelcom-com

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