6. Business Machine: Metrics and Money – Start Grow Manage

Course Content

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Understand Management Financials (NOT Accounting) 3 Topics

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Lesson Content

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Income Statement

Cash Flow Statement

KPIs, Metrics, and Targets 5 Topics

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Financial KPIs and Scorecard

Marketing Scorecard

Cost of Acquisition / Lifetime Value

Cost of Acquisition / Simple Funnel Calculator

Put these concepts together: increase the value of your customer portfolio

About Instructor

Jeff Loehr

28 Courses

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Course Includes

2 Lessons
8 Topics