How to add website tracking to ative campaign

Hello Active Campaign users.

A question came up about how to capture emails sent to contacts in contact and deal records.

This video explains how to connect your email address to ActiveCampaign, once you’ve done that ActiveCampaign will track your emails and attach them to contacts/deals.

This is really interesting for all of us figuring out how to use LLMs – it turns out they are very unreliable even when summarizing a data set.

Here’s an example from the article linked below

“For example, the researchers asked Google’s large language model, Palm chat, to summarize this short passage from a news article:

The plants were found…

Read more

Hello All,

I’ve been thinking about, researching, and testing various outreach scripts… more coming soon.

The strategy is to warm people up before you have calls. Familiarity is CRUCIAL – one great way to do that is to reach out, ask questions, create some sort of analysis, and then reach out again. This gives you many opportunities to build…

Read more

We’ve been talking a lot about the Dream 100 sales strategy. One of the reasons it is so effective is that your prospects become familiar with you before you start having conversations. This familiarity is key to the success of the sales conversation.

This has been called the social priming effect: All other things being equal, the more…

Read more

Joe mentioned to me an MSP marketer claimed that the cost of acquiring an MSP client is $35,000.

Which is absurd – and I couldn’t figure out why she was saying that. And then it dawned on me.

The first rule of marketing economics is that the one willing to spend the most amount of money on customer acquisition wins the customer.

The next rule…

Read more

Anybody looking for a new PC?

Hiya Jed

Let’s give a warm welcome to @Jed-Levine from StepPrep Tutoring. 👏

I keep hearing about people using chat GPT or AI bots as search engines. Someone recently told me to just ask ChatGPT.  But, you shouldn’t do this and you should warn your clients against this as well. Here’s why:

The text generated by tools like ChatGPT does not draw on a database of established facts. Instead, chatbots are predictive…

Read more

substack.com

The ChatGPT Lawyer Explains Himself

In a cringe-inducing court hearing, a lawyer who relied on A.I. to craft a motion full of made-up case law said he “did not comprehend” that the chat bot could lead him astray.

Hi Steve! Welcome!

Let’s give a warm welcome to the latest member of our community, Steve!

How to understand customer profitability – if you missed this from the summit it is worth reviewing here.

https://vimeo.com/856488339/2dee340820?share=copy

I came across this interesting article today on how billing by the hour is “amateur,” which is one of the truest things I’ve read in a long time.

Billing by the hour is an excuse not to do the work of defining your product.

It is bad for you.

It is terrible for your client.

(and no accounting is not an exception; even many law firms are moving…

Read more

daedtech.com

Every Billable Hour is Amateur Hour

Every Billable Hour is Amateur Hour

This is kind of an interesting tidbit, it probably doesn’t affect anyone here, but I wonder if it will affect our clients.

https://www.geekwire.com/2023/microsofts-verified-id-will-confirm-that-linkedin-members-actually-work-where-they-say-they-do/

I’m sorry, who is this? who is the narrator? why should I listen to them?

Before you can lead others you must be able to lead yourself. In order for you to have success as a business have success in life you must win all the little battles first and have […]

Hello all, I created an Active Campaign forum where we can talk about the technical side of Active Campaign. We can sort out the questions we have together.

We often complicate sales and marketing; we create complex, automated marketing systems and digital marketing strategies to lure strangers into our world. And, yeah, you’re going to want that. But it shouldn’t…

Hi all,

In our Q&A today we went through websites and I found some website title formats that we came up with a while back. These are great prompts when you are thinking about how to write the copy for your above-the-fold content on your website. @shipra-deny @moe-haidar

Respond to comments on LinkedIn.

Over the last 30 days, I have been religiously commenting on five posts a day, even though MSP content is as about as engaging as a root canal.

But I’m trying to support MSPs.

That’s 150 comments.

Guess how many of my comments have received a response.

I’ll pause while you consider.

.

.

.

The answer:

6.

Look, I…

Read more

Ahhh, it warms my heart to see others make typos.

Here is one of our latest blog posts on why agnostic is where MSPs go to die.

NIche is THE crucial decision that all MSPs must make…

https://startgrowmanage.com/agnostic-is-where-msps-go-to-die/

Hi all, Joe and I were on MSPMindset yesteray with Damien Stevens from Servosity… great guy and interesting company.

Anyway, the show was an interesting one we focused on why it is so important to niche and hard to do so.

You can find the replay here.

Yay 3.1415 day! We had apple 3.1415.

Happy Pi Day, SGM Community!

Not only is this a post to remind you about the great mathematical equation that allows us to figure out the circumference of objects, BUT I wanted to […]

I also, we’ll primarily, like that it visualizes audio with a waveform.  Makes posting audio on social media much more engaging. 

I use Adobe Premiere Pro (mostly) for my video editing.

However, when it comes to creating captions and doing more text-heavy videos, I like to use […]

I thought I’d share this with everybody because it is easier to see the mistakes that others make rather than the ones we make.

I got the attached PDF on LInkedIn, and had no idea what it meant, so I asked the guy: what problem do you solve and for whom. He told me to look at the PDF. I said I had, this was his response:

I create…

Read more

Is a shiny thing a way for us to procrastinate? Do shiny things keep us in our comfort zone? I like that. I think so.

Day four of the 7 ways of thinking you must overcome, or rather have a breakthrough in, if you want to be a successful MSP, entrepreneur, leader, or business owner.

Today we are going to […]

The idea is not to ignore cost – cost matters. But rather to understand what the value you offer is. To sell and deliver the value. I see this as the difference between hourly and product billing. Hourly billing is inherently cost focused: it is all about the effort that goes into delivering something. Whereas fixed price, package price or… Read more

When we started […]

Why do we struggle with imperfect action? I wonder what it is that keeps us from acting? I think perfection is an excuse that keeps us from stepping outside of our comfort zone.

Day four of the 7 ways of thinking you must overcome, or rather have a breakthrough in, if you want to be a successful MSP, entrepreneur, leader, or business owner.

Today we are going to […]

How could I not! 

Northstar actually