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Introduction to the Launch Formula
Welcome2 Topics -
Your Guides
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Why are you here?
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Mindset: The Comfort Zone
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Module 1: The MSP Business Model (from break-fix to MSP)The Business Model
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Differentiation - Competitive Advantage
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The Price and Cost Advantage
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Introduction to ICP Avatar
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Define Your Ideal Client Profile / Avatar (LF)3 Topics
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Module 2 the problem you solveIntroduction to the Defining the Problem
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The Problem You Solve4 Topics
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MODULE 3: Define your Product and PriceIntroduction to Price and Product
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Understand the elements of price (LF)
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Design Your Product3 Topics
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Module 4: Make The Whole Thing EfficientIntroduction to scalability
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Manage Operations by Defining SOPs4 Topics
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Module 5: Accelerate your ideal client salesIntroduction to Sales & Marketing
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The Sales Process4 Topics
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Dream 100
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250 x 250 Strategy
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Module 6: Create The Foundation for a Thriving TeamIntroduction to Values, Vision, and Mission
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Core Values
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Mission
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Vision
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Bonus: Clarify and Manage Expectations (legal documents)Why we do this
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The Key Documents
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Bonus: Simple finance for MSPs (AKA How to know whether you're making money)FInances for MSP3 Topics
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Understand Management Financials (not accounting)3 Topics
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Bonus: Tools to Create Your Brand IdentityBonus: Tools to Create Your Brand Identity3 Topics
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Bonus:Find Additional MRR OpportunitiesBonus Finding Additional MRR Opportunities
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Bonus: The Tools MSPs NeedThe MSP tools you will need to deliver product
Participants 605
Optional: How are they transformed?
Jeff October 15, 2024
Lesson Progress
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In the next module, we will introduce the Jobs to Be Done framework and define the business problem you are solving for your ICP/Avatar.
Transformation is how solving the problem impacts them. Ultimately, all anybody ever buys is transformation, so defining the transformation matters, but you may find this easier once you’ve completed the next module and defined the Job to Be Done.
The video below takes you through transformation and gives some examples that are outside of the MSP space. It is often easier to understand a concept when you apply it to another industry/situation first.
Below the video we have the Transformation for Untied, our example MSP.
Example Transformation that Untied delivers:
