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Introduction to the Launch Formula
Welcome4 Topics -
Your Guides
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Why are you here?
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Mindset: The Comfort Zone
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Module 1: The MSP Business Model (from break-fix to MSP)The Business Model
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Differentiation - Competitive Advantage
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Define Your Ideal Client Profile / Avatar (LF)4 Topics
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Module 2 the problem you solveIntroduction to the Defining the Problem
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The Problem You Solve5 Topics
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MODULE 3: Define your Product and PriceIntroduction to Price and Product
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Understand the elements of price (LF)
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Design Your Product3 Topics
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Module 4: Define your business for scaleIntroduction to scalability
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The MSP tools you will need to deliver product
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Manage Operations by Defining SOPs4 Topics
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Bonus: Tools to Create Your Brand Identity3 Topics
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Bonus Finding Additional MRR Opportunities
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Module 5: Accelerate your ideal client salesIntroduction to Sales & Marketing
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The Sales Process4 Topics
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Dream 100
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250 x 250 Strategy
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Module 6: Clarify and Manage ExpectationsWhy we do this
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The Key Documents
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Module 7: Simple finance for MSPs (AKA How to know whether you're making money)FInances for MSP3 Topics
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Understand Management Financials (not accounting)3 Topics
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Module 8: Create the foundation for a thriving team.Introduction to Values, Vision, and Mission
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Core Values7 Topics
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Mission8 Topics
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Vision6 Topics
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Note: I don’t think I say this in the video, but when you create your BHAG, think 15 years in the future: what do you want to create over the next fifteen years? It’s fine if you won’t even be with the business fifteen years from now, but for it to work for you, it must have a life of its own. That means it will continue on the path you defined well after you have left.
The benefit of thinking far in the future is that it gets you out of thinking about the challenges of today and gives you a way to focus on the future. Also… you may surprise yourself with what you come up with if you release the constraints.