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Introduction to the Launch Formula
Welcome4 Topics -
Your Guides
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Why are you here?
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Mindset: The Comfort Zone
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Module 1: The MSP Business Model (from break-fix to MSP)The Business Model
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Differentiation - Competitive Advantage
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Define Your Ideal Client Profile / Avatar (LF)4 Topics
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Module 2 the problem you solveIntroduction to the Defining the Problem
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The Problem You Solve5 Topics
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MODULE 3: Define your Product and PriceIntroduction to Price and Product
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Understand the elements of price (LF)
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Design Your Product3 Topics
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Module 4: Define your business for scaleIntroduction to scalability
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The MSP tools you will need to deliver product
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Manage Operations by Defining SOPs4 Topics
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Bonus: Tools to Create Your Brand Identity3 Topics
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Bonus Finding Additional MRR Opportunities
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Module 5: Accelerate your ideal client salesIntroduction to Sales & Marketing
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The Sales Process4 Topics
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Dream 100
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250 x 250 Strategy
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Module 6: Clarify and Manage ExpectationsWhy we do this
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The Key Documents
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Module 7: Simple finance for MSPs (AKA How to know whether you're making money)FInances for MSP3 Topics
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Understand Management Financials (not accounting)3 Topics
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Module 8: Create the foundation for a thriving team.Introduction to Values, Vision, and Mission
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Core Values7 Topics
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Mission8 Topics
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Vision6 Topics
Participants 605
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Evaluate your values according to these three tests:
Would you choose this core value over money or new business? Would you incur a cost to live it fully?
Can you identify the opposite value? This can help you identify overly broad or nebulous concepts because if a value doesn’t have an opposite then it isn’t really a value. The opposite of honesty, for example, is dishonesty. The opposite of frugality is spendthrift.
Can you imagine a version of your business existing without this value (or with the opposite value)? I have worked with organizations that value teamwork highly (though we usually get more specific than teamwork), but there are organizations built around individual contributors that don’t work as a team.