Lesson 1, Topic 1
In Progress

What is the Job to be done

Jeff Loehr September 11, 2022

Why Define the Problem You Solve and For Whom

At the core of your business model is the value proposition. You must define this value proposition in terms that matter to your prospect so that they pay attention and want more.


How to define your Value Proposition

Go through the Value Proposition Course

After taking this course, you’ll be able to have a Value Proposition that clearly explains the value you provide to your desired client.

This will also help you create your Irresistible Value Statement. There is some overlap between these two, but while the value proposition is designed to help you understand what you do the Irresistible Value Statement helps you communicate it to the world.

When you have completed the training, come back here and mark this section complete.